Yo! China

Brand Design | Packaging Design

Brands exist in a world of noise. At a time when everyone else is shouting, we believe that starting a conversation is the best way to be heard. We provide branding, packaging and web design with a human touch. It’s what we’re passionate about, and what we’d be doing even if we weren’t being paid for it.

THE STRATEGY

The goal was to compete with existing players and emerged as a whopping brand both offline and digitally. Sharpening the visual and verbal identity alongside honing the brand communications became our starting point.

THE IMPACT

We were not able to support the full launch right from backend communication to brand activation programs, all the outdoor campaigns. Nextra was able to capture major residential colonies and various commercial sectors. And the brand became a known name in the broadband market soon within a year.