BRAND CAMPAIGN | COMMUNICATION STRATEGY | SOCIAL MEDIA | PRINT | VIDEOS
A start-up aspired to launch a new concept in the market with a total IT-based format of packers and movers. The challenge was to make a strong presence in the already scattered market with unprofessional/local players like transporters and tempo owners and big players following conventional ways. The brand wanted to improve its marketing effectiveness and campaign efficiency with insights into the brands and target audiences.
We outlined USPs of the brand and began reaching out through various channels. The whole process obtained an X-Factor for the brand in the market, reflecting on the ease of using the services. And at the same time, we initiated various market tactics to get the attention of our target audience. We launched various social media campaigns and also worked on the brand collateral.
Our storytelling framework paved the way for a coherent brand with a distinct brand positioning and deepened customer engagement. The campaigns we curated eased the brand to generate 64% more leads, alongside, 26% lift in brand awareness. Our digital endeavors on popular social media earned a radical brand awareness, pulled immense traffic on the website, and increased the application downloads with a top rating, showing in the first three searches
