2nd Nov 2021
Festive Packaging - A vibrant delight that adds to the celebration
The festive season is here, in its full fervour. Everything from home décor, apparel, accessories, home appliances to food category is showcasing festivities. When out for festive shopping or regular groceries, products packaged in limited edition exclusive to festival packaging are pretty eye-catching. And on numerous occasions, customers get induced to purchase certain products because of the festive packaging's impressive and vibrant design and colours.
According to a leading dictionary, packaging is materials used to wrap or protect goods that are sold in shops. Moreover, there are different types of packaging, like primary, secondary, and tertiary, that form different protective layers to goods.
Then, the materials, specifications, and processes depend on the type of products too. That’s why medical devices are packaged differently from pharmaceuticals, whose packaging is distinct from retail food, and then military materials are packaged in a separate way altogether. Isn’t that too much of science!
But this special festive Packaging is more about art and aesthetics, of course, science doesn’t stay far off.
Goods for the festive season brings much cheer to festive shopping. The colourful, bright, and appealing look adds a new and attractive avatar to the simplest of products and turns the most ordinary shopping chore, an uplifting and joyful experience.
To create the right kind of festive packaging aesthetics, colours, designs, motifs, superior packaging material, and technology; all play a crucial role. The use of vivid colours that connect with Indian heritage like red, purple, green, yellow, etc., motifs like diyas/lamps, rangolis, boats, bonfires, moon and stars that resonate with a specific festival or the festive season in general.
While high-quality packaging material like handmade cardboard boxes, magnetic flap boxes, corrugated gift hampers, glossy packing paper, even using recycled plastic for festive Packaging makes it all the more striking and noticeable. And technology has enabled us to realise any possible design into new-age packaging.
It’s a widely known fact that technology has transformed every industry in play, big or small. The packaging industry is no different. Intelligent packaging technology like RFID and NFC (Near Field Communications) chips, smart labels or tags, QR codes has revolutionised the industry.
The recent packaging innovations that focus on sustainability, 3D printing, zero-waste packaging, and intelligent packaging have greatly improved various aspects of different industries like food and food packaging, retail, etc.
And combining the advantages cutting edge technology brings in with design aesthetics makes festive Packaging across goods and products all the better. And festive season gets jollier and joyous with vibrant Packaging for various kinds of goods.