BRAND CREATIVES | SOCIAL MEDIA CREATIVES | PRINT | POINT OF SALES COLLATERAL
RELAY is the world’s leading book, press, and traveler convenience brand. Relay has a worldwide network of more than 1,300 stores across 20 countries. They came to India and wanted to launch their stores at multiple Indian airports. They briefed us to launch the brand and look after the point of sales communication and various other channels while keeping the strict brand guidelines in place without deviating an inch. And the brand ensures every element of the store reflects that.
We did a thorough study of the brand manuals. Our whole team got involved in the orientation so that we all would be well aware. To execute the quantum of work in a sprint with short deadlines, we attuned internal operations. We developed a daily basis coordination with their retail brand partners for regular promotions. Consequently, we emerged as an extension of their team to deliver work without any deviation.
We provided them the ease and an impeccable flow of work with our creativity and timely services. Our association, since the inception of Relay Stores in India, has evolved as a win-win relationship. Subsequently, this partnership became an extension of our team and expanded to provide services for each of their vertical-end products.
