PACKAGING | BRANDING | ONLINE | PRINT | DIGITAL
Dugar Overseas over the years have expanded their operation from just nuts to include a large variety of candies, confectioneries, chocolates and snacks. When they contacted us they were already selling a line of these products. Our initial project was to design festive tins for the chocolate nuts. The brief was to create impressive "pick me up" designs which could stand out on the cluttered store shelf.
We did in-depth research on the gifting product options during the Indian festivities. This is how we came up with some unique themes which were distinctive and vibrant to draw the attention of consumers toward the product. We chose distinctive design elements as the prime brand asset, with a suitable colour palate that aligns with the brand.
We chose distinctive design elements as the prime brand asset, with beautiful shades of colors. To launch new products, beginning from name suggestions to market research and laying out the strategic ideas, MAXIM has been doing it all for them. Furthermore, to keep the brand active in the consumers' minds, we have made the brand enter into the world of social media with our exceptional creatives offering a fresh perspective about the brand.
The new packaging was an instant success and sales shot up immediately. We became their agency partner for end-to-end brand management. Right from name suggestions to market research to brainstorming other strategic brand ideas, MAXIM has helped a brand stay on top of the industry trends.
