BRAND IDENTITY | PACKAGING | BRAND CREATIVES | PRINT | POINT OF SALES COLLATERAL
Client wanted a high impact that could cut through the existing competition and comes across as a visible product on the shelves.
We understand that graphic design and branding are not about being pretty and attractive. The real purpose of branding is to grab attention and convert interest into actual buying. To realize that goal, we had to design something that connects with the consumers instantly. That involves detailed research & analysis of the market and existing big-small players in the same category.
We created every facet of the design, including the product logo, the can design, the brand architecture, and custom photography. As a unique product, our design studio team saw the opportunity to make the branding ‘scream’ loud, using a bold and refreshing typeface to bring out the disruptive and energetic personality of the brand.
The result is a packaging design that delivers impact on the retail environment and captures the essence of the energy drink as a product.
