Brand Design | Packaging Design
Viu is a leading pan-regional over-the-top (OTT) video streaming service. We were approached to do some Point of sales communication desi for them. And also to create some brand identity for their new product launches.
The goal was to compete with existing players and emerged as a whopping brand both offline and digitally. Sharpening the visual and verbal identity alongside honing the brand communications became our starting point.
From social likes to store footfalls to general brand salience, the brand began to witness phenomenal growth in a short period. We are happy to have made Oh So Stoned a must-visit for curious, next-gen fans on the lookout for something new every day.
